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Business pouring in will be directly affected by the effort you put out notifying the public you now offer a web site for their convenience of learning more about your business and an additional way for them to
obtain your services and/or products. Getting the kind of traffic you would like is directly related to all your other marketing materials.
Zee Designs offers an excellent web site traffic analysis option so you know exactly what your web site is and isn't doing. From these analysis reports you, your webmaster, our website
marketing experts and/or your marketing director can base decisions about changes and revisions that will potentially make your web site more effective. For instance, offering day-to-day
information and giveaways is a fantastic way to get visitors to come back to your site time and time again.
Some of our website marketing services may include:
AFFILIATE PROGRAMS
There are many choices when it comes to affiliate advertising programs. Choose wisely, and try to match your new 'advertisers'
to the content of your site. Most of the programs being offered are "click" based, which means that a visitor must click on the ad in order to generate a payback to you. The amount varies, but
generally seems to be in the 10-cent to 20-cent range. The actual revenue generated will depend on how good the ad is and how well it fits with the demographics for your site. From what we
have experienced and based on current industry data, you might expect to make between $0.50 and $1.00 per thousand page views. If you do the math, 100,000 page views a month would generate approximately $75 income.
Affiliate advertising will represent a small secondary source of revenue. For many businesses however, even a supplementary income source is quite valuable. The major benefit of affiliate
advertising is to your viewer, providing added resources and content that you could not afford to provide on your own.
ELECTRONIC NEWSLETTER
Start with a mailer and/or an email notice to your current customer list. There are several dynamic options your webmaster
can discuss with you which will offer powerful ways to communicate with your web site visitors. A simple example of this would be a join our mailing list option and a way to send a notice
to those who have joined your mailing list. Don't have time to create a newsletter? Let us do it for you. At Zee Designs, we have several packages available so contact us for more information.
MULTI-DOMAIN NAME CONNECTION
As of this writing domain name extentions include .com, .net,
.org, .biz, .info, .cc, .ws, .tv. It has been the industry recommendation for a long time now that reserving your domain name with the .com and .net extentions, if available, is a smart
thing to do. It eliminates the potential competition that may result if someone else reserves the same name with a different extension. This rule does not necessarily apply to organizations
where the .org or .tv extension is more appropriate.
Zee Designs offers additional DNS pointing when a client has more than one domain name and would like them all pointed to the same website. You can also have different domain names
point to different portions of your website which can become very valuable for those businesses that offer a variety of services and/or products.
Owning multiple domain names can also be strategically used in print advertising. Web site traffic analysis reports can reflect where you traffic is coming from so you can evaluate how your
print advertising is doing for your online business.
PRINT MEDIA
Advertise it on and in everything else you do including business cards, brochures, newspaper and magazine ads, your yellow
pages listing, your motorcycle helmet, invoices, business checks, letterhead, at the bottom of every email you send out, company vehicles, newsletters, product packaging, your race car, etc.
REFERAL LINK PROGRAMS
Make affiliations with other companies you associate with to link from their web site to yours. Offer the same to them. A
sophisticated version of this is available where you and your affiliates get paid for referred traffic and/or sales.
SEARCH ENGINE REGISTRATION
The best way to think of Search Engines and Search Directories is like a giant yellow pages directory that holds millions of web site
addresses. A competent webmaster will know how to make sure that at minimum, when you type in your company name in a search engine, your company listing will appear.
There are several options for submitting your web site to these Search Engines and Directories from do-it-yourself to paying for
this service to be done for you. There are also pay-for-position options and unless you have a Fortune 500 company, this may not necessarily be a wise use of your advertising funds. Register
often is the golden rule here—a minimum of four times per year. At Zee Designs, we have several packages available so contact us for more information.
SPECIAL OFFERS, GIVEAWAYS & ANNOUNCEMENTS
Consider giving these offers only to your online customers
making it more valuable if they are a member of your mailing list. What store- or business-wide special offer are you featuring this week or month? Is there an item or service you can offer a
discount on? What about an opportunity to enter a drawing or contest to win airfare, a vacation, a t-shirt, an in-stock item, dinner for two? Think of this as your online fish bowl collecting business cards.
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